Public Relation Australian Automotive Industry

Question: Describe about the Public Relation for Australian Automotive Industry. Answer: Press release: Hot Rods Release date: 12 / 10 / 2016 Worongary, QLD 4231, Australia hotrods@gmail.com Hot Rods coming back to the market with a boom Safety measures of Hot Rods vehicles have been upgraded for the enthusiasts. Worongary, QLD: With vital changes leading the Australian automotive industry, the vintage cars specialists, Hot Rods are coming back in the game where thousands of models have been improved regarding the safety issues and the classic styles. The classic Hot Rods are back to thrill the automotive industry once again. The companys recent actions have stirred the vintage cars industry. Regarding this the CEO, David Rusty said, The Australian automotive industry, undoubtedly, proceeding through one of the massive eruptions in its history. Not only are we dealing with the phasing out of vintage car manufacturing but also the new classic models, which can compete with the recent companies, are being produced. The tension regarding the safety issues has been taken care of, for our loyal customers. The newcomers are also going to experience something new, something rocking. To gain this spot in the industry, Hot Rods have followed these steps: After removing the old parts from the models, the accelerator pedals were replaced with the new ones which are redesigned and customized for every model. The old breaks are replaced with new age break systems, which also solve the problems with accelerators. Hot rods are relatively old, vintage, and stylish cars which incorporate extensive engines transformed for linear acceleration. The origin of the concept was in America, later it spread its branches overseas. It has a large demand driven production house, with gifted artists as workers. Strategies required for improving reputation: Hot rods are relatively old, vintage, and stylish cars which incorporate extensive engines transformed for linear acceleration. The origin of the concept was in America, later it spread its branches overseas. It has a large demand driven production house, with gifted artists as workers. The Hot Rods were at first made out of the Roadsters cars, because of their light weight and inexpensiveness. These cars were easy to modify. The term became common in the span of 1930s - 1940s. "The first hot rods were old cars (most often Fords, typically Model Ts, 192831 Model As, or 1932-34 Model Bs), modified to reduce weight." The engines were either tuned to make it stronger or replaced by stronger ones. The Hot Rod CEO Takashimi Ho and senior management were looking for strategies which can improve the reputation of the company (Stevenson et al. 2014). Collecting information about the threats to the company's reputation, investigating the issues, evaluating them, and taking action in order to relieve them should the primary objective. The company can survey the clients' and the suppliers' markets to find out the problems. The communication gap got created has to be get rid of with several strategies. The results of the strategy implications have to be divided into categories namely, short run and long run. Both of these are equally important. The profound knowledge of the reputational concerns that matters to the stakeholders and their gravity will help in creating accurate strategies. Keeping in mind the environmental issues and highlighting them in the strategies will help the company to improve the reputation (Meirambayeva 2013). Both qualitative and quantitative measures are needed here. Here are ways to improve Hot Rods reputation in the coming days: Contributing to the social and economic growth of the society. Promote research and development (R D) in the Hot Rods Company to ensure growth and innovation. This will add value to the products and services provided by the company. Support sustainable improvement systems. This will bring in more customers to the company. Increasing the ongoing relationships in the communities where the production units and showrooms are situated will earn a good name. Valuing the workers of Hot Rods as they represent the company to the customers. Establishing a more trusted partnership with the suppliers of intermediate goods will increase the efficiency of the company which will be base on the mutual delegation. The company's financial transactions have to be more transparent and well documented. This will earn the trust back of the clients and pointing out the source of problems will be easier (Rose et al. 2012). Analysis of the actions of Hot Rod: (a) The claims by the Hot Rods officials after the investigations more or less add up. The problems related to the vintage models are different in different cars. Some of them coincide. The old systems of the cars, overridden by the new ones are working as intended for fifty-five thousand miles at the beginning. The issues regarding the unintentional acceleration have been investigated both by the government authorities and the companys professionals. The results of the investigations differed at some points (SHOW 2012). The vintage cars are having problems with their accelerator, which is due to the floor mat, according to the Hot Rods Companys spokespersons (Sinclair and Campbell 2014). The Highway Safety Administration kept most of its findings confidential, which complexes the situation. The company has recalled many of its models several times in order to make required changes. The problem still remained in some of the cars. Some of the famous models were installed with new soft ware, which had overridden the previous brake and acceleration systems. The result of these changes is yet to be assessed (Beanland et al. 2013). This makes the explanations provided by the Hot Rods Company a little tricky. If the explanations answered the entire problem, there should not be more accidents which are happening from the same unintentional acceleration issues. This leads to a necessity of further researches over the matter as the information gather yet so far is not credible enough to answer the issue (DeLyser and Greenstein 2015). (b) Hot Rods has given several explanations for the accidents and recalled many of its cars in order to make sure the same problem with the crashed vehicles are not repeated. But even after the claimed alterations by the company, some cars of the company have faced the same unintentional acceleration issue. August 28, 2003, the accident of the off duty highway patrol officer Sam Markson stirred the authorities of the company. It was followed by an investigation and a recall of 4.2 million cars for the purpose of changing the floor mats. After that The Highway Safety Administration investigated several points. November 25, 2003, the dealers of Hot Rods were asked by the upper management of the company to make some more changes (Meschtscherjakov et al. 2015). All these ended up in a sketchy note and more cars being called up for changing the floor mats and repairing some software issues of the cars in January 21, 2006. In December 26, 2003, a Hot Rod Advantage crashes into a lake after accelerating out of control. All occupants die. Floor mats are ruled out as a cause because they are found in the boot of the car. Again in January 11, 2006, Hot Rod announced its brake override software fix will be made global as quickly as possible. January 26, 2006, Hot Rods halted the selling of their cars for 7 days. Before that, they took another 7 days to come up with the short run solution. The transparency, which is the most needed attribute of a company, is not present here. Hence, believing that Hot Rods officials are telling the truth is hard to believe (Crash 2015). (c) The actions taken could have been said done for public interest, if the company has addressed the issue of unintentional acceleration before the major accidents had taken place. According to the claims made by The Tribune, more than 1200 complaints were ignored by the company before the matter got serious. The issue of unintentional acceleration was not new to the company as the complaints were for a long time. After the series of accidents which started around the year 2002, Hot Rods took nearly a year to respond. The time it took for finding out the underlying reasons shows the inefficiency of the company (Lucsko 2016). The company needs more research and development to improve its technologies, otherwise vintage cars of Hot Rods will keep coming up in the news with same type of stories. A company is considered to be acting on public interest when it values lives, environment, and many other factors over the products and revenue of the company. In the case of Hot Rods the number of deaths due to car accidents has increased in the last few years. The response of the company should have been faster (Doyle and Tranter 2015). References: Beanland, V., Fitzharris, M., Young, K.L. and Lenn, M.G., 2013. Driver inattention and driver distraction in serious casualty crashes: Data from the Australian National Crash In-depth Study. Accident Analysis Prevention, 54, pp.99-107. Crash, M.D.C., 2015. CSE400: Research Methodology (Doctoral dissertation, Southeast University). DeLyser, D. and Greenstein, P., 2015. Follow That Car! Mobilities of Enthusiasm in a Rare Car's Restoration. The Professional Geographer, 67(2), pp.255-268. Doyle, K. and Tranter, K., 2015. Automobility and my familystickers. Continuum, 29(1), pp.70-83. Lucsko, D.N., 2016. Junkyards, Gearheads, and Rust: Salvaging the Automotive Past. JHU Press. Meirambayeva, A., 2013. Evaluation of Ontario's Street Racers, Stunt and Aggressive Drivers Legislation (Doctoral dissertation, The University of Western Ontario). Meschtscherjakov, A., McCall, R., Louveton, N., Engel, T., Tscheligi, M. and Koenig, V., 2015, September. MaDSAV: maintaining driving skills in semi-autonomous vehicles. In Adjunct Proceedings of the 7th International Conference on Automotive User Interfaces and Interactive Vehicular Applications (pp. 136-139). ACM. Rose, G., Thompson, R.G., Amani, B. and McClure, R., 2012, September. Understanding ownership and use of powered two wheelers in Melbourne. In Proc., 35th Australasian Transport Research Forum. Rose, G., Thompson, R.G., Amani, B. and McClure, R., 2012, September. Understanding ownership and use of powered two wheelers in Melbourne. In Proc., 35th Australasian Transport Research Forum. SHOW, S., 2012. Gentlemen, S t art Your Engines. Sinclair, M. and Campbell, I., 2014. A Classification of Consumer Involvement in New Product Development. DRS2014. Ume, Sweden: Design Research Society. Stevenson, M., Johnson, M., Oxley, J., Meuleners, L., Gabbe, B. and Rose, G., 2014. Safer cycling in the urban road environment: study approach and protocols guiding an Australian study. Injury prevention, pp.injuryprev-2014.